Work Samples
What’s the goal?
Every project starts with the big-picture vision and organizational objective.
Who’s the audience?
We define who we are trying to reach and what we want that audience to think, feel and do.
How can we reach them, and inspire them to make a choice?
Marketing strategies and tactics are measurable, actionable and aligned with our goals and priority audiences.
Undergraduate Recruiting
Collaborative, audience-centric, mar-tech approach to student recruiting.
Cross-Campus Recruiting
Generate awareness of and interest in college programs with students across Ohio State’s Columbus campus.
Washington Programs Growth Strategy
Improved engagement with Washington Programs through strategic outreach.
Continuing Education Marketing Strategy
Increase awareness of college offerings by leveraging expertise to expand reach and engagement.
Staff Recruiting Campaign
Recruit 30 net new staff members over 6 week campaign by leveraging all owned, earned and paid communications platforms.