Resume

Relevant Success

Associate Director of Marketing and Communications

The Ohio State University’s John Glenn College of Public Affairs
2020-Present

• Manages, supports and collaborates with communications team to execute effective communication across all mediums.

• Develops and leads implementation of strategic marketing plan aligned with college strategic plan.

• Collaborates with internal stakeholders to produce annual campaigns including student recruitment, national reputation, fundraising, alumni engagement and internal communication.

• Measures success, presents reports to leadership and partners, implements changes based on data.

• Proposes and manages budgets for marketing and communications department operations.

• Identifies and writes proof points, themes and messaging appropriate for established strategies, audiences and platforms to generate awareness, inspire choice and foster affinity.

• Works with diverse faculty, staff, student and alumni populations to promote compelling stories of college impact, elevate student voices and ensure representation across all marketing channels.

Director of Marketing

Together & Company
2018-2020

• Led operations of the internal marketing agency and managed marketing and communications team members for Together & Company, Sweet Carrot, Kitties Cakes, High Line Car House and The Fives.

• Devised marketing, PR and communication strategies and associated budgets for all brands to achieve business objectives.

• Wrote, implemented and launched a successful marketing, communication and PR strategy to rebrand and rename a 22-year-old company. Worked with the CEO and leadership team to achieve milestones while managing designers, copywriters and freelancers to complete and implement brand standards.

• Designed and implemented marketing campaigns, wrote copy for all tactics, and oversaw assets from development through completion including paid media, PR, internal communication, multi-media, SEO, social, email, content management and more.

• Measured performance of marketing activity against benchmarks, reported to CEO on findings and future recommendations.

Marketing and Business Development Specialist

Together & Company
2014-2018

• Developed and implemented marketing and communication plans, content marketing strategies and paid-media tactics to maximize awareness and engagement, including significant brand milestones, grand openings and anniversaries.

• Conducted regular demographic studies and A/B tests to define target audiences and engagement goals for each brand.

• Wrote all brand copy to maintain consistent language following AP style guidelines.

• Managed team members and budgets to consistently execute brand messaging across platforms.

• Developed and managed marketing events to build client relationships and public awareness of company services.

Event Specialist

Ohio History Connection
2012-2013

• Promoted use of museum and Ohio Village event spaces through innovative content marketing strategy.

• Produced events and managed customer relationships.

Community Marketing Assistant

Ohio History Connection
2011-2012

• Led community marketing efforts to align with marketing goals and audience segmentation.

• Supervised team of interns.