Continuing Education Marketing Strategy
Business Objective:
Increase nonprofit and public sector demand in Glenn College continuing education and technical assistance programs.
Market new and existing continuing education and professional development programs aligned with the demands of prospective students and employers.
Marketing Strategy:
Utilize Glenn College professional development experts and curriculum to generate engaging thought leadership that differentiates the college, increases reach and engagement among target audiences and inspires interest and participation in continuing education programs.
Tactics and Operation:
Competitive Review
Audience Analysis
Content Marketing and Project Management Plans
Email Marketing
Website Experience
Digital Advertising
Social Media Marketing
Results:
40% increased monthly reach.
131 new clients in first year.
10% revenue boost in first year
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