Corporate Rebrand
Business Objective:
Rebrand a $10 million, 20 year old hospitality business to improve reputation and identity alignment with corporate values and goals.
Marketing Strategy:
Direct team through market analysis and audience research to inform rebrand initiative. Work with CEO and executive team to build the strategy and budget. Execute project management plan while strongly collaborating with stakeholders. Manage staff and vendors through branding ideation and development. Generate and execute promotional plans.
Tactics and Operation:
External vendor management: creative team, videographers, copy writers, photographers
Internal change management
Project Management
Asset creation, approval, management
Website development, UX
New brand voice, content and storytelling development
Media relations
Live events
Multimedia: new brand video and photography
